Who we are

Alexander Us is a co-founder of the studio, more than 800 studio projects in over 35 countries were made under his careful creative supervising.

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Alexander has a 16 years’ successful experience as the creative producer. The projects, that he directed,earned multiple international awards and prizes. In 2022 Alexander successfully performed as a showdirector of the Fifa World Cup Closing ceremony.

Alexey Rozov is a co-founder of the studio and performs as an executive producer in studio’s key projects all over the world.

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Alexey began his professional journey in 2000s. He had several successful startup businesses, which gave him a chance to launch one of a kind multimedia studio together with Alexander Us. Today Alexey is the CEOof Sila Sveta ME (studio’s branch in Middle East).

Ilya Balakin is the Head of the Creative Department of the studio. Within 14 years he curated most of the studios’ major projects. His career in Sila Sveta started with a concept artist position and in 12 years he made his way to the company’s partner.

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Having a creative vision and show production knowledge allowed him to become one the most demanded specialists in the field.

Dmitry Napolnov created a separate studio branch that is focused on production of permanent museum exhibitions and immersive experiences.

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Dmitry has an outstanding management skills with 20+ experience in creative direction, technical solutions and projects producing.

Andrey has more than 20 years of experience in being an advisor and Board Member for several private banks and managing investment funds.

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He is a mentor for ESADE BAN, GU's McDonough School of Business alumni ambassador, member of ESADE BAN, IESE BAN, CYBAN and ACA as well as an expert for Research Executive Agency of EC since 2017.

With more than 13 years of experience in global events and content production she is a professional with knowledge in both fields. She has done more than 50 different projects worldwide. Keen eye on strategy, planning and problem solving, helps her to lead projects without the hustle and satisfaction of the client and the team. Magrifa worked in Paris, Doha, Milano and around 10 cities around the world producing global events under the International Olympic Committee, Bureau International de Exposition, etc.

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With this extensive experience, she joined Sila Sveta in 2021 and has since been producing major event projects with clients in the MENA region like multimedia shows at FIFA World Cup 2022 Closing Ceremony and AFC Asian Cup 2023 Opening Ceremony.

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With over 15 years of experience, Maria has focused primarily on cultural, art, and museum initiatives. Throughout her career, she has developed strong leadership skills and a proven ability to manage clients and handle crisis situations. Her soft skills and ability to foster a positive team environment have earned her consistent praise from colleagues and clients alike.

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Maria holds a degree in journalism and has a deep connection to art and culture. Outside of work, she is also a singer, craft artist, and illustrator. Since joining Sila Sveta, Maria has led numerous impactful projects, combining her passion for creativity and education with her project leadership skills.

Since joining Sila Sveta in 2013, Arthur has been at the forefront of many of the studio’s landmark projects. With over a decade of experience in the industry, Arthur has contributed to major global events, including the FIFA World Cup 2022 and AFC Asian Cup 2023. His portfolio also includes projects for luxury brands such as Lamborghini and Lexus, and high-profile product launches like Samsung Galaxy Unpacked.

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Arthur is known for his openness to new ideas and innovation, always striving to push creative boundaries. His work at Sila Sveta offers a platform to turn bold ideas into reality.

With over 10 years of experience as a technical director, Mursal is a specialist in implementing multimedia shows and installations. For the past five years, he has led Sila Sveta’s technical department, overseeing the technical execution of some of the studio's most complex projects.

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Mursal’s expertise extends to international product presentations, spatial design, club installations, and electronic music festivals. His portfolio includes collaborations with top-tier clients such as BMW, Lexus, and NASA Space Center, as well as multimedia installations for events like Outline and Signal.

As a multi-disciplined creative director and multimedia producer, Boris has over 20 years of experience in the creative industry. As a co-founder and creative director of Pitch, a leading multimedia design and creative engineering company, he brings a wealth of knowledge and expertise to Sila Sveta’s museum department.

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Throughout his career, Boris has blended his artistic and technical talents to produce groundbreaking multimedia projects.