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In the summer of 2023, representatives from the nomadic Balloon Museum — a unique art space dedicated to exploring the theme of 'air' through multidisciplinary works — reached out to Sila Sveta. Their proposal was to collaborate on an extraordinary project in New York. This partnership gave birth to the 'Airscape' VR show, which combines immersive art, virtual reality technology, and narrative to take visitors on an evocative journey of flight. The experience is designed to encapsulate the sensations of airiness and buoyancy.
Awards
Located at the Balloon Museum in New York, USA, "Airscape" offers a unique finale to the museum experience, enveloping visitors in a 360-degree VR narrative that synthesizes the entire visit into a single, emotionally resonant moment. With a nearly open brief, our team crafted an original story inspired by the sensations of flight, leveraging cutting-edge engineering and technological solutions to overcome the challenge of engaging viewers in every direction they might look.
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Once we presented the concept, it became clear that we and the client shared the same vision, making every step of the process feel as buoyant and light as the theme of the museum itself. Our ongoing dialogue during production, which ran from late August to mid-October, allowed for the seamless integration of new ideas, which were quickly embraced. The synergy extended to the soundtrack, crafted by Vincenzo Pizzi, an Italian music producer, whose compositions perfectly captured the project's mood right from the start.
"Airscape" attracted 4 million visitors in 2023 and has since moved from New York to Atlanta, continuing to amaze and gather new audiences.
Reviews
project team
Creative Director Vlad Sveredyuk Brand Director & Producer Alexander-Nestor Nesterenko Executive Producers Alexey Rozov, Alexander Us Production Director Denis Sidorenko Deputy Production Director Anastasia Gurinova Art Directors Tatiana Krasotenko Supervisors Stella Ilchenko, Anna Rodionova Concept Artist Anna Zakharova Graphic Designer Marina Mazina CG Artists Andrey Osokin, Ivan Maximov, Arthur Terletskiy Technical Director Oleg Rikota Music & Sound Design Vincenzo Pizzi IT Support Nikolay Chebotarev, Dmitriy Kraytor Video & Editing Evgeny Joy
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