Nissan Patrol’s unique characteristics guarantee outstanding performance even in the most demanding driving conditions. Building upon the slogan ‘the Hero of All Terrain’, Sila Sveta created a dynamic visual sequence with the car driving through continuously changing landscapes, including deserts, forests, countryside hills, and modern city highways.  

The warm orange and yellow palette, paired with the futuristic blue color, dominated the visuals, representing the contrasting landscapes of the UAE deserts and cities. Sand and neon lights became key symbols of the past and the present, history and modernity, respect for tradition and cutting-edge technologies that came together in the new Nissan Patrol design as well as in the culture of the region. The show guided the audience from the very first Patrol released in 1951 to the latest generation of Nissan SUVs.

‘We found a visual metaphor for the car’s versatility — fast flip transitions in the video sequence and a complex setup with kinetic elements’, says Sila Sveta’s creative director Arthur Kond.

The visuals were synchronized to appear simultaneously on three screens: one large curved LED screen and two smaller rectangular ones in front of it. The smaller screens were placed on the rotary tables that moved during the show. They played a crucial part in storytelling, concealing and revealing the cars on the stage according to the script. This multi-layered setup in combination with graphics created a unique 3D effect for the audience.

‘It was our first project in the UAE. Nissan Patrol is an iconic car for the region. It’s the favorite automobile of the political elite and it just had the first redesign in 9 years. That’s why this presentation became such an important event, comments Sila Sveta’s producer Anastasia Lepikhova. Our show demonstrated the new design of the interior and exterior elements, such as the new front grille, rear lamps and bumper, the hood and the fender, as well as the console with Nissan Intelligent Mobility features’.