Galaxy Unpacked 2018 — a key presentation by Samsung Mobile, was held ahead of Mobile World Congress in Barcelona. This time we were once again provided with huge LED setup for the show – the total area of the four screens amounted to almost 1,000 sq m (10,000 sq ft) — the 360-degree structure was clearly visible for more than 5,000 people in the venue and was augmented with extra smart-LED strips.

It was a second time in a row when Sila Sveta was commissioned by Samsung Mobile and Cheil agency to work on the multimedia show for their key premiere event (the previous one where Galaxy Note8 was presented was held in August 2017 in New York).

Arthur Kond, art director of the project: «This is the second time when we work with Samsung and in both cases we were expected to create the show with a limited number of elements: any abstractions unrelated to the key visuals were not allowed – this was a condition proposed by the client. However we still had space for creativity in terms of stage design. For the first time it was a light show and for the second time we proposed smart-LED strip lights, that had animation interrelated with the content shown on the screen».

One of the most complicated elements of the show was the animation of a dandelion created in our studio for the closing video sequence. The original model of the dandelion was provided by the client and we had to comply with the standards. The dandelion is a symbol of slow motion video filming – one of the key features of the new smartphone’s camera. The whole animation was created in Cinema 4D.  

We suggested to complete this huge cube with smart-LED strip lights. We also incorporated them in multimedia content for opening and closing acts for a fully immersive effect.