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In August 2018, Sila Sveta produced the spectacular global debut presentation of the Galaxy Note 9 smartphone, the Galaxy Watch, and the Galaxy Home smart speaker by Samsung Electronics — the world’s leading mobile phone manufacturer.
Awards
Presented at Brooklyn, New York’s Barclays Center as part of Samsung’s annual Galaxy Unpacked event, Sila Sveta’s contribution featured sleek and captivating product visuals bookended by dazzling opening and closing sequences.
This is our third collaboration with Samsung’s team, and we’ve really come to feel by now that we understand the brand quite well. Simply put, our team’s aesthetic vision for the Galaxy seems to align seamlessly with Samsung’s. We also take pride in providing best in class production, even under a tight timeline, like with this special launch, where the centerpiece of the presentation was approved for presentation only a week and a half out from the event.
Setup consisted of two massive LED screens installed in the center of the Barclays arena. One of them was positioned on the ground, the other one was installed upright but oriented perpendicular to the first. Additional LED screens were staged on the stadium balconies. We also utilized the existing jumbotron monitor — the venue’s key central display.
The show relied on the use of what we call pseudo-three-dimensional graphics, which achieved the immersive effect that the brand was going for. Spectacular live moments—like when a stadium-size Galaxy Note 9 appeared to fill the interior arena—were executed through our seamless integration of bespoke digital content adapted for the multi-screen environment we produced. The luminous LED bracelets were distributed to guests and complemented the show with a twinkling effect throughout the stadium.
Reviews
project team
Art Director Arthur Kond Producer Anastasia Lepikhova Supervisor Sergey Akulyonok Executive Producers Alexey Rozov, Alexander Us Production Director Mikhail Dadaev CG Artists Inna Savina, Vasily Shikhachevskiy, Ilya Samokhvalov, Sergey Dvoryashin, Yaroslav Svyatykh, Vsevolod Kanishchev, Zoya Kharakoz, Andrey Kuznetsov, Arthur Kond, Lizaveta Romanova, Daria Shurkina Music and Sound Design Monoleak (LSD — “Thunderclouds”) Filming and Editing Evgeny Arkhipov
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