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Our team worked closely with Robert Wun to ensure the visuals became an integral part of the narrative, rather than just a backdrop. Each visual was meticulously designed to reflect the intricate details of Wun’s creations, creating a seamless blend of fashion and multimedia. The show presented in slow motion — a distinctive feature of Robert Wun's work that added a fantastical and surreal atmosphere. We adapted all the graphics to align with this slow-motion effect, making the visuals more captivating and further highlighting the imagination and uniqueness of Wun’s collection.

The show opened in darkness, building anticipation before the visuals gradually appeared, illustrating Wun’s concept of time. The first look, a black gown with a crystal-embroidered veil, symbolized the first snowfall of winter. Projections of snowstorms and icy landscapes set the tone, evolving as the seasons changed. Spring brought blossoming visuals, while autumn introduced warm, rich tones, amplifying the mood of each look.

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The final part of the show focused on time’s erosion, represented through burned and scarred silk fabrics, mirrored in the multimedia content with crackling fire effects. This blend of fashion and visual storytelling reached its peak with symbolic representations of flesh, bones, and the soul, enhanced by slow-motion projections that deepened the show’s ethereal atmosphere.

Haute couture, unlike commercial fashion, focuses more on art and the uniqueness of each garment, allowing us greater creative freedom. By helping transform the runway into a visual and emotional journey, we set a new standard for multimedia integration in the fashion world, creating an experience that resonated deeply with the audience.

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