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Galaxy Unpacked 2024 is the 12th show we've done for Samsung, collaborating with Cheil Worldwide. This time, the team announced a new era of mobile AI with the release of its Galaxy AI S24 series. The event took place at the San Jose Arena and had two thousand attendees. We were responsible for the content of the multimedia show’s main and most emotional parts – the opening, key presentation moments, and the closing.
Awards
For this show, Samsung wanted to focus more on AI solutions and then the launch of the Galaxy S24 series. Given the extensive multimedia setup at the sports arena, the entire system had to operate as a cohesive unit.
Our stage setup included a main screen suspended in the center of the arena, a floor screen, a media cube, facades, LED bar curtains on the sides of the screen, and PixMob LED pixels on chairs around and behind the stage.
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We presented the climax moments of the show with anamorphic and photorealistic effects, extending their impact beyond the screens. It was important for us to ensure not only the perspective but also the reflections with shadows of the objects being transmitted on the content, creating the sensation that the showcased smartphone was right there on the stage.
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Our collaboration on Samsung projects always requires some flexibility and adaptation to changes, but we enjoy it. It provides more opportunities to go beyond guidelines and introduce new elements into the presentations of technological products. We're glad that our partnership with Samsung has continued for many years, and the team keeps inviting us to create impressive and memorable moments at their flagship events.
Reviews
project team
Creative Director Arthur Kond, Vladislav Sveredyuk Producer Anna Lee Executive Producers Alexey Rozov, Alexander Us Production Director Denis Sidorenko Deputy Production Director Anastasia Gurinova Art Directors Alexey Kornev, Vsevolod Kanishchev, Sergey Akulyonok Supervisor Anna Rodionova Concept Artist Anna Zakharova Graphic Designer Daria Kuzmina CG Artists Alexander Karelin, Alexander Kurbatov, Andrey Osokin, Anton Nezhnev, Ekaterina Sapunova, Ivan Maximov, Tatiana Krasotenko IT Support Nikolay Chebotarev, Aleksandr Romashkin, Dmitriy Kraytor Video & Editing Evgeny Arkhipov
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