Professional ballet dancer Denis Medvedev performed in unity with two holographic doppelgangers and stunning visual graphics. Reality fused with the digital world of levitating holograms complemented the live act and demonstrated the new car's distinctive features. The award-winning performance "7 Questions to Yourself" was a successful collaboration between Sila Sveta and DEPARTAMENT Creative Marketing agency.

The new premium BMW 7 was the key point of reference for the smart yet ultra contemporary style of the whole presentation. We had the idea of building parallels between space and the depths of the ocean. Thus most of the visuals were composed from shiny particles resembling sparkles, stars on the night sky, or glare on the water. Our first moodboard looked like this:

We started a risky experiment aiming to bring together all our creative ideas on one stage. A live dance performance was augmented by background projections and a holographic setup. As a result, the dancer virtually controlled myriads of digital stars with a wave of his hand, and we also made his clothes turn into holograms suspended in air. We taught the man to fly, sent him underwater, and choreographed a trio dancing act — all on one stage and employing only projection screens and holograms.

It was our first experience in using holographic projection technology for a stage act. This allowed us to create a fully immersive live performance in combination with several visual technologies. We went beyond simple background projection and created an illusion of live interaction between the dancer and the visuals.

In order to turn the video footage into holographic content we used Chromakey. Filming in a green screen studio allows proper post-production to leave certain areas of the Musion film transparent in the end.

The biggest challenge for us was the underwater segment, which we shot through a transparent wall of a huge water tank:

The performance was shown to nearly 1000 spectators during three evenings of the BMW 7 premiere event: