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In September 2019, the US brand Under Armour opened a flagship shop in Tokyo, Japan. Sila Sveta created digital art for its interior and exterior.
Awards
The geometric patterns of the brand’s signature red, white, grey and black colors are inspired by the new RUSH collection of responsive textiles and gear that enhance athletic performance.
The minimalistic, dynamic animation immediately draws attention to the shop and reflects the unique blend of technology and fashion that is central to Under Armour’s philosophy.
Reviews
project team
Creative Agency Chandelier Creative: Ken Leung, Grace Adams Creative Director Polina Zakh Producer Sveta Yermolayeva Art Directors Polina Sukhanova, Alexander Pogrebetsky Executive Producers Alexey Rozov, Alexander Us, Andrey Kostyuk Production Director Denis Sidorenko Supervisor Alexander Pogrebetsky CG Artists Alexander Pogrebetsky, Lenar Singatullov, Artem Sherbakov, Foton Media, Evgeny Selivanov, Kirill Zarubin, Ilya Volodkov, Andrey Osokin, Alexander Glusсhenko Technical Director Noah Norman Video & Editing Evgeny Arkhipov
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