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On New Year’s Eve 2025, we created a large-scale audiovisual show at Soho Garden Dubai for ARGY — Afterlife resident and a key figure in the global melodic techno scene. This performance marked the starting point for his new album, "New World", and the launch of his international tour. More than 7,000 guests witnessed the fusion of music, light, and digital storytelling under the open sky, headlined by an artist striving to establish his own distinct visual identity within the techno scene. Our team was responsible for stage design and the development of visual content for his 2,5-hour DJ set.
Awards
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For this show, we developed exclusive content, complementing it with elements from our library. A massive transparent LED screen became a portal where symbols came to life — eyes, hands, masks, and dynamic patterns dissolving into the depth of the stage, creating the illusion of a parallel reality. These visuals were synchronized with ARGY’s music, amplifying its hypnotic energy and transforming the performance into an immersive multimedia ritual.
To enhance the multi-layered visual space and intensify the sense of immersion, we designed a 30х16-meter transparent mesh LED screen combined with moving head lights. Its unique construction allowed light to pass in both directions, enabling projections to generate a volumetric effect that deepened the image and expanded its dimensionality. The transparent LED screen added a sense of floating visuals, erasing the boundaries between the artist and the audience.
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One of the most intriguing aspects of our collaboration was ARGY’s open-ended creative vision. Unlike artists who come with a fully formed brief, he approached this project as an exploration — an opportunity to test and refine ideas that would later become part of his signature stage aesthetic.
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This project was a true challenge for SILA SVETA team, but that’s what inspires us most. “We aimed to bring ARGY’s story to life through our technology, ensuring that every movement of light and every design detail enhanced the musical energy,” shared Ekaterina Konovalova, Creative Director of the studio.
ARGY himself reflected: “This was an incredible moment of synergy. Together with SILA SVETA, we created something more than just a show — we gave the audience a chance to experience a new world”.
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Reviews
project team
Executive Producers Alexander Us, Olya Nikolaeva Creative Director Ekaterina Konovalova Producers Magrifa Kamiyeva, Alice Kolskaya Art Director Sergey Akulyonok Production Director Denis Sidorenko Production Director Assistant Elena Zaychenko Supervisor Natasha Ganzha Concept Artists Alexey Kornev, Aleksandra Sablina, Tatiana Kazakova, Anvar Baymukhametov Graphic Designer Tatiana Zhilyaeva CG Artists Natalie Elnitskaya, Alexander Mitin, Sergey Gorokhov, Sabina Tuktarova, Samad Samadov, Arthur Terletskiy, Artur Shafeev, Yuri Kaplitskiy, Andrey Osokin, Andrey Pichugin, Natasha Ganzha, Ekaterina Sapunova, Mikhail Lavrov Media Artists Alena Osipova, Elizaveta Yushchenko, Evgenii Shevchenko, Vsevolod Taran Technical Director Oleg Rikota Video Engineers Egor Konovalov VJ Alena Osipova Lighting Design Alexander Kurbatov Marketing & PR Director Asya Ibragimova PR Manager Katya Ignateva Content Producer & SMM Danil Sapsay Music & Sound Design ARGY — FAUST Video & Editing Kaisar Adilkhan
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