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The Balloon Museum is a traveling contemporary art museum showcasing multidisciplinary works from global artists, with air as its central theme each time. SILA SVETA was responsible for a multimedia and multisensory installation within the framework of the exhibition “EmotionAir” in the main hall of The Balloon Museum in London.
Awards
“EmotionAir” is a unique exhibition that explores the profound relationship between art and emotions. Our installation “Hyperfeeling” invites spectators to reflect on their own emotions in relation to themselves and the world, a personal experience that becomes collective at the same time, suggesting that to feel, one simply needs to observe what surrounds us carefully. The artwork creates a luminous universe with a pool of yellow balls and a ceiling of balloons of the same color.
Using sound and visual content, our installation guides visitors through an emotional journey, exploring six distinct feelings, from disgust and anger to sadness, fear, joy, and surprise. Sound is fundamental to our show, serving as the basis for creating video content for the LED sphere. We recorded real sounds like sighs, gasps, claps, and even screams. Then, we generated abstract graphics that pulsated and reacted to our track's sound. We processed the generative render with AI technology Optical Flow and added recognizable imagery to ensure a cohesive style.
The award-winning exhibition is going to be run in Dusseldorf.
Reviews
project team
Creative Director Evgeny Mezhibovskiy Brand Producer & Director Alexander-Nestor Nesterenko Executive Producers Alexey Rozov, Alexander Us Production Director Denis Sidorenko Deputy Production Director Anastasia Gurinova Art Directors Denis Zabolotnyi, Tatiana Krasotenko Supervisors Stella Ilchenko AI Artist Vsevolod Taran Technical Director Oleg Rikota Music & Sound Design Dmitry Gudnichev IT Support Nikolay Chebotarev, Alexander Romashkin, Dmitriy Kraytor Video & Editing Anna Gudnicheva, Max Gannotsky
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