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The launch of the new Lamborghini Revuelto at the brand factory in Sant'Agata Bolognese, Italy. The presentation created by Sila Sveta studio. Lamborghini cars are all named after some kind of bull and Revuelto is no exception. Brand new supercar sets the company's main vector for the next decade. The launch setup represents a broken wall frozen in time, which reveals an incredible scene - the moment of a wall being broken through with immense power. One of the main objectives of the setup was to become an installation itself even without content, so that the chaotic structure of screens scattered by an explosive wave would become a piece of art on its own.In terms of the show content we played with a combination of a bull and lightning, which symbolizes the symbiosis of a fuel and electric engines.
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project team
Creative Director Arthur Kondrashenkov Producer Sasha Bazarkin Executive Producers Alexey Rozov Alexander Us Anastasia Filatova Technical Producer Kirill Kosenko Production Director Denis Sidorenko Deputy Production Director Anastasia Gurinova Art Directors Alexander Karelin Alexey Kornev Supervisor Natasha Ganzha Concept Artists Tatiana Kazakova Anna Zakharova Graphic Designers Veronika Boglay Dasha Kuzmina Anna Dmitrieva CG Artists Alexander Karelin Alexandra Ushakova Yuri Kaplitskiy Andrey Osokin Alexey Kornev Sergey Gorokhov Vsevolod Kanishchev Ruslan Yalilov Lev Kovalev Sergei Martsul Sergey Akulyonok Pavel Morozov Ivan Maximov Maria Timoshenko Anton Fyodorov Ivan Larinin Character Animation Alexey Pavlenco Varvara Kalakutskaya Ivan Ratnikov Technical Directors Oleg Rikota Evgenii Spektor Video Engineer Alexandr Katsev CAD Engineers Valeria Narevich Valery Zyuzin Agency and General Contractor Gruppo Gattinoni Equipment Supplier Agorà Lighting Design OOPS TEAM Music & Sound Design Monoleak Brand Director Alexander-Nestor Nesterenko Video & Editing Collaba Writer / Editor Yulia Shinkareva
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