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In 2020 we were commissioned to create a driving experience show of Formula E within the brand-new Nissan Pavilion in Yokohama, as part of the XXXII Summer Olympic Games celebration.
The installation was completed in time but the pandemic has changed the course of events. For the first time since the Second World War the Olympic Games were postponed. Only local residents were able to visit Nissan Pavilion.
We created an interactive cinema, where every guest could feel what it’s like to drive an electric racing car. A thirty-meter curved screen and floor projection allowed to plunge into atmosphere of the race. Special sound effects and kinetic floor synchronized with the content gave a true feeling of being in the cockpit of a race car. Pushing the buttons, the participants could make choice of scenario and decide how the race would go on, change locations and overtake their rivals.
Awards
AutoVision Gold Award 2021
Reviews
project team
Creative Director
Ilya Balakin
Producer
Anastasia Lepikhova
Production Director
Denis Sidorenko
Art Director
Anton Nguyen
Supervisors
Anna Rodionova
Ivan Gusev
Sound Design
Monoleak
Video Editing
Evgeny Arkhipov
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