Taking the best from the DNA of the brand: speed of Miura, design of Countach, cross-country ability of LM002, Lamborghini masters created something radical –  the world’s first Super SUV Lamborghini Urus. Taking the best from the multimedia industry, Sila Sveta applied its competence to a number of latest technologies and combined many elements into a single dynamic frame of the presentation. As a result, we delivered something radically new, a show everyone watched with eyes wide open.

It was the first time when we worked with a 3D projection on volumetric arrays controlled by kinetic winches. The main technological innovation of the show was a specially developed software algorithm that calculated the movement of all 56 light triangles: for this purpose, we used data obtained directly from the design software.

The main part of the setup is 56 triangles with LEDs around the perimeter (the total length of the LED strip is almost 900 feet), suspended on 168 kinetic winches. Separately and all together, they served as canvases for the large-scale projection show in combination with the background screens. There were 14 projectors used, including the most modern ones with the brightness level of 30,000 lumens and a 4K resolution.

During the show, each of the elements from the array of LED triangles independently moved in space forming polygonal three-dimensional figures for projection mapping. The technological concept of the show was fully developed and implemented by Sila Sveta experts. The show was controlled with the Disguise 4x4pro and TouchDesigner multimedia servers running specially developed software.

The perspective and the viewing angle were taken into account when creating video content so that all the involved surfaces – kinetic arrays, rows of concrete columns and a screen on the background – formed a striking conjoint picture for the viewer.