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In 2021 we presented the brand new Lexus LX. The launch took place in Saudi Arabia in collaboration with Louder agency.
An event of this scale and media coverage turned out to be historical for this country, since Saudi Arabia is just beginning to open itself to the world and has not yet hosted such global premieres.
For this presentation, we prepared a multimedia pyramid inspired by local architecture, customs and traditions. The show was based on the meanings that make up the philosophy of the brand. Digital artists concentrated not only on the technical part, but also on the emotions that the new Lexus LX gives to its owner.
Awards
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project team
Creative Director
Arthur Kondrashenkov
General Producer
Yana Zakharova
Producer
Kira Pogudaeva
Executive Producers
Alexey Rozov
Alexander Us
Anastasia Filatova
Production Director
Denis Sidorenko
Art Director
Sergey Dvoryashin
Supervisor
Ivan Gusev
Concept Artists
Marina Mazina
Polina Sukhanova
CG Artists
Vsevolod Kanishev
Tatiana Krasotenko
Alexander Karelin
Pavel Morozov
Sabina Tuktarova
Ivan Maksimov
Yaroslav Svyatykh
Evgeniy Zernov
Alexandra Ushakova
Ivan Larinin
Vladislav Yaroslavtsev
Dmitry Kariakin
Victor Vector
Max Rudakov
Alexey Pavlenco
Azat Batyrov
Konstant Zankov
Tech Directors
Dmitry Petrov
Elkruff team
Video Engineer
Yuri Stranyov
Lightning Design
Oops Team
Music & Sound Design
MONOLEAK
Video & Editing
Evgeny Arkhipov
Anton Arkhipov
