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PUMA’s "Welcome To The Amazing Mostro Show" is an event opening New York Fashion Week. SILA SVETA was responsible for the visual part of the show: content on screens inspired by the aesthetics of the Mostro sneakers and German expressionism. The show was organized by the Prodject agency.
Awards
At the core of the visual style of the content was a black and white promotional campaign for the Mostro sneakers with A$AP Rocky, with its own unique feel and mood: theatrical stage design, cardboard sets, and complex geometric shapes with broken perspectives. All the content was created in the format of a tunnel book, which was popular in the late 19th century. We added multiple layers to create a perspective effect, allowing cameras to move through them, revealing various images and characters. They appeared behind the layers, transitioning smoothly from one to the next.
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We collaborated creatively on delivering all content with stage designers, lighting technicians, and musicians. We created a huge amount of materials, including the most interesting:
- style frames, some of which were generated in a neural network and then modeled and animated;
- using Meta Human render in Unreal Engine based on materials shot on a phone;
- creating atmospheric IMAG effects in NOTCH for live broadcasts on screens.
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A week before the show, we reviewed all the content with the client on-site and selected the most suitable moments. Fashion is always a tactile and emotional experience. At the 'Welcome To The Amazing Mostro Show,' we successfully crafted an atmosphere where the audience felt immersed in a mysterious and dreamlike experience as if a monster was penetrating our reality.
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Reviews
project team
Creative Director Evgeny Mezhibovskiy Brand Producer & Director Alexander-Nestor Nesterenko Executive Producers Alexey Rozov, Alexander Us Production Director Denis Sidorenko Deputy Production Director Anastasia Gurinova Art Directors Tatiana Krasotenko Supervisors David Moshashvill Concept Artist Marina Mazina Graphic Designers Tatiana Zhilyaeva Daria Kuzmina CG Artists Andrey Pichugin, Anton Nezhnev, Anvar Baymukhametov, Lev Kovalev, Nataliya Elnitskaya, Sergey Gorokhov, Victor Mescheryakov Media Artist Elizaveta Yushchenko AI Artist Vsevolod Taran Video Artem Melikhov Editing llya Uvarov
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