Instead of the usual advertising content, immersive 3D videos were broadcasted on the screens of the cube and allowed viewers to fully immerse themselves in the unfolding stories, which took them to a different location – a concert, a spaceship, to the bottom of the ocean & etc. Each video reveals different products of the MTS brand's ecosystem.
Awards
Reviews
project team
Evgeny Mezhibovskiy
Magrifa Kamiyeva
Alesya Zhulinskaya
Alexey Rozov
Alexander Us
Anastasia Filatova
Denis Sidorenko
Anastasia Gurinova
Alexey Kornev
Ilya Samokhvalov
Marina Mazina
Alexey Kornev
Tatiana Krasotenko
Anton Baranov
Omar Bagduev
Kristina Kubrina
Natalya Silachenko
Victor Meshcheryakov
Sergey Gorokhov
Ilya Samokhvalov
Pavel Morozov
Mourad Bilalov
Varya Borodulina
Evgeny Rudakov
Ivan Gorchakov
Mursal Mamedov
Roman Sokolov
Alexander Altynov
Valery Zyuzin
VideoLand & Architection
Egor Gufranov
Monoleak
Evgeny Joy