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On March 28 Silicon Valley was taken by highly technological electric cars, presented by SF Motors, during their Global Launch Event with the participation of Sila Sveta. On this occasion, we were commissioned to developed a concept of the global launch event, design the bar zone, produce futuristic show for the main reveal moment and provide turnkey technical production for these major elements of the evening. The trickiest part of the multimedia show was synchronization of lasers with the content.
Awards
The show initially required innovative approach. Our team was inspired by the brand's motto 'step into the future' and thus we designed unique construction consisting of four setups. The audience witnessed the show compiled from several acts, or even layers – each of them symbolized a milestone on the way to the green future, objectified by SF Motors. Just like the new car creates a smart, trustworthy and interconnected environment for the driver, the show constituted a truly immersive digital experience with some interactive tricks, and everything was there for a reason.
For the bar in the welcome zone of the event a visualization of a brighter future was presented by Sila Sveta through a large-scale mixed-media installation with mirrors and LED lights. The creation was meant to represent a smart connectivity network opening its doors to each of the guests and future owners of SF Motors products. It remarkably set the tone for the whole event and the upcoming main reveal show. First layer — 9 meters roll-up screens for the speakers' keynote.
Second layer — holographic projection scrim with interactive visuals, projection in the floor and lasers, synchronized with the content. These multimedia tools created a visually stunning volumetric feel on a stage and illusion of presence of the objects in reality.
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Third layer — three roll-up projection screens covered the prototypes. In this part lasers synchronized with the content demonstrated story of the future electric cars.
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When all roll-ups were lifted up viewers could see the cars in front of the final fourth layer — 14 meters LED screen. Three vehicles were revealed from behind the roll-up projection screens, taking center stage and welcomng the guests to become a part of the new smart society.
The main challenge was to connect auditorium with the space on stage. During the show we put focus on lasers installed behind the last row seats and synchronized them with the video content. Overall the whole setup consisted of three front lasers Lightwave 20W connected with the led screens and four lasers Phenome installed on the stage.
Reviews
project team
Design Director Ilya Balakin Producer Sveta Yermolayeva Art Director Ilya Balakin Curator Paulina Zakh Executive Producers Alexander Us, Alexey Rozov, Andrey Kostyuk Production Director Mikhail Dadaev Head of Production Department Denis Sidorenko Supervisor Denis Sidorenko Concept Artists Elizaveta Romanova, Ekaterina Konovalova, Stas Bashkatov CG Artists Madina Fattakhova, Yaroslav Svyatykh, Inna Savina, Andrey Vyaznikov, Ilya Samokhvalov, Zoya Kharakoz, Vitalii Zykov, Evgeny Verkhovtsev, Denis Sidorenko, Roman Nekhoda Technical Director Dmitry Petrov Technical Engineers Maxim Tulin, Alexander Korneev Lighting designer Pavel Zmunchila Filming and Editing Evgeny Arkhipov
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