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Sila Sveta’s long-standing collaboration with Cheil and Samsung continued in August 2019. This time, the studio created content for the unveiling of the new ultralight laptop Galaxy Book S. The show was part of the Galaxy Unpacked 2019 event at the Barclays Center in Brooklyn, New York. The visuals focused on the product’s unique characteristics — its extreme slimness, elegance, and durability.
Awards
The images were displayed on a large LED screen and simultaneously projected on the semi-dome ceiling of the Barclays Center. Using the advantages of the compound setup, Sila Sveta demonstrated the device in every angle and dimension, creating an immersive effect.
In one of the final scenes, we focused on creating smooth, feather-like movements. They helped us exhibit the laptop’s lightness without using any images other than the product itself. Apart from demonstrating technical innovations, we aimed to give a taste of the lifestyle that Galaxy Book S represents. It’s easy to carry and easy to use, and the long battery life makes it perfect for young people who are always on the go.
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project team
Producer Anastasia Lepikhova Creative Director Arthur Kond Art Director Anton Nguyen Supervisor Ivan Gusev Concept Artist Marina Mazina CG Artists Inna Savina, Madina Fattakhova, Vsevolod Kanishchev, Arthur Nizamutdinov, David Moshashvili, Sergey Akulyonok, Alex Filiagin, Artem Parshin Production Director Denis Sidorenko Executive Producers Alexey Rozov, Alexander Us Video & Editing Evgeny Arkhipov
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